Campaign Highlights

• Campus and Sorority Reach: Dime coordinated activations within leading sororities at five universities, including ASU, UMich, UMiami, USC, and NYU.
• Influence and Engagement: Each sorority had over 300 members, with a total of more than 250 dresses gifted to influential members and content creators, maximizing visibility and engagement.
• Content Creation: Over 30 posts were generated per sorority, driving high engagement across social media and creating a continuous buzz on each campus.
• Network Amplification: With 50+ top-tier sorority members gifted at each campus, Lulus generated widespread excitement, establishing itself as a trendsetting brand within these student communities.

Results

• High Engagement: The campaign resulted in substantial social media engagement, with top sorority members posting content that showcased Lulus’ offerings.
• Brand Awareness: Lulus gained organic exposure across campuses, leveraging word-of-mouth marketing through influential sorority networks
• Long-Term Visibility: By reaching core sorority audiences at key universities, the campaign helped solidify Lulus’ reputation as a go-to brand for stylish college women.

Conclusion

The Lulus x Dime sorority activation successfully built brand presence across five major universities, demonstrating the effectiveness of targeting influential campus networks. By combining strategic gifting with authentic, student-generated content, Dime amplified Lulus’ reach and connected the brand with thousands of new customers in a lasting way.

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