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BYTEDANCE X DIME

Scaling AI on Campus: Dime Drives Campus Traction to ByteDance’s Gauth AI

Overview:

ByteDance’s AI learning division, Gauth AI, partnered with Dime to execute a targeted campus activation campaign. Gauth, an innovative app designed to assist students with homework and assignments, aimed to increase brand awareness and drive downloads among college students across the U.S.

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Campaign Highlights:

Recruitment & Management: Dime recruited and managed a team of 60 creators in under a month, curating authentic student-led content that resonated with university audiences.
Content Reach: Campaign-generated content accumulated over 2 million views, with a total follower reach of 1.5M+, amplifying brand visibility across multiple social platforms
Campus Penetration: The campaign reached 50+ universities, ensuring Gauth AI’s presence across a diverse range of academic environments.

Impact:

This collaboration between ByteDance’s Gauth AI and Dime successfully expanded Gauth's footprint in higher education. The campaign not only engaged thousands of students across multiple campuses but also contributed to building momentum for long-term app adoption.

This strategic partnership showcases Dime’s ability to manage large-scale creator networks and deliver impactful results that align with client goals within tight timelines.

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MORE CASE STUDIES

Dime has partnered with ByteDance to support its AI learning division. Gauth, a leading edtech platform with over 10 million downloads, launched a collaboration to produce student ambassador content across 25+ universities, driving total engagement of morethan5million.

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