Objectives

1. Increase Downloads & App Engagement:
   Encourage students to download Partiful by integrating it into popular campus events and parties.
2. Drive Brand Presence and Campus Awareness:
   Host multiple high-impact events to establish Partiful as the go-to app for organizing social gatherings on campuses.
3. Create Long-Term Impact Through Ambassadors:
   Recruit and activate over 200 student ambassadors to sustain Partiful’s presence beyond the initial launch phase.

‍

Results

1. Massive Reach Across 30+ Campuses:
   Dime successfully promoted Partiful through more than 30 schools across multiple states, creating a robust app presence.
2. Over 5000+ Party Invites Managed via Dime:
   The initiative demonstrated the app’s ability to streamline event planning and connect with students organically.
3. Ambassador Network Activation:
   The recruitment of 200+ ambassadors ensured sustained app usage and word-of-mouth promotion beyond the campaign period.
4. Efficient Marketing Spend:
   With Dime’s strategy, Partiful halved marketing costs while boosting efficiency, thanks to campus activations.

Conclusion

The Dime x Partiful campaign showcases the power of grassroots marketing combined with innovative app promotion. By leveraging student ambassadors and organizing exciting events, Dime positioned Partiful as a must-have tool for campus life. With thousands of downloads, hundreds of ambassadors, and significant engagement, Partiful established a solid foothold in key markets like NC State, Arizona, Miami, and Atlanta. This campaign exemplifies the value of experiential marketing in building lasting brand connections.