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OUR CASE STUDIES










To expand brand awareness and engagement among college students, Lulus collaborated with Dime to launch a targeted activation campaign across five major U.S. campuses.




ByteDance, the tech giant behind TikTok with billions of global users and a dominant position in the short-form content space, partnered with Dime to tap into Gen Z creators across the U.S. Together, ByteDance x Dime led targeted campus outreach programs, onboarded high-performing student ambassadors, and executed viral UGC campaigns across multiple university hubs.



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Meitu, the renowned beauty and photo editing app with over 1 billion downloads globally, teamed up with Dime to penetrate the U.S. student market. Meitu x Dime’s partnership focused on strategic influencer activations, curated beauty-tech challenges, and a campus ambassador program that drove both app downloads and brand affinity among student creators.




SUNO, the cutting-edge AI music generation platform redefining how creators make soundtracks, joined forces with Dime to scale its user base through college networks. SUNO x Dime engaged thousands of music-enthusiast students through remix competitions, creator spotlights, and digital production workshops hosted across 20+ campuses.




Darry Ring, the luxury jewelry brand known for its unique “one true love” commitment model, collaborated with Dime to connect with next-gen couples. Darry Ring x Dime launched storytelling campaigns across university campuses, empowering students to share authentic love stories while amplifying Darry Ring’s values through curated UGC and relationship-focused activations.




Norma Kamali, renowned for her iconic sleeping bag design and founded in 1969, partnered with Dime to engage top sororities across 5 campuses. Dime managed the gifting and facilitated Norma Kamali's presence at sorority formals and mixers, handling creator contracts and providing key student/ Gen z data for future brand decision-making.



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To expand brand awareness and engagement among college students, Lulus collaborated with Dime to launch a targeted activation campaign across five major U.S. campuses.




CASETiFY, a large electronics accessories brand used by celebrities like Kylie Jenner and Bella Hadid, partnered with Dime for their back-to-school Best Buy launch. The collaboration launched activations at Texas A&M, Arizona State, and the University of Illinois, reaching over 15,000+ people in a few hours and collecting key Gen Z data to guide future decisions.
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